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Digital campaign with the comedian is inspired by music videos of the 1990s.
April 3, 2023
By: Christine Esposito
Editor-in-Chief
Maybelline New York has unveiled its latest campaign with comedian Chloe Fineman, who showcases the durability of the brand's all-new Tattoo Studio Ink Pen Eyeliner. The digital campaign— titled, “Ugly Cry, Perfect Liner”— is a 1990s music video-inspired video that highlights the liquid eyeliner's waterproof, smudge-proof, 24-hour longwear benefits, according to the beauty brand. “We're thrilled to be partnering with Chloe for our new Tattoo Studio Ink ...
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